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NMD recently went international with the addition of the Canadian Tourism Commission as a client. Working with Ava Sones, Director of Association Sales Development, NMD has run three custom eMerge campaigns: Team Canada Night at PCMA 2010, Live Canada Offers, and the 2010 Winter Olympics Behind The Scenes campaign. With the mission of driving event registrations and tracking user interaction through both custom emails and website landing pages, all three campaigns have received record high conversions that exceeded expectations. The overall investment is projected to produce an ROI of approximately 500%!
Tags: Canadian Tourism Commission, email campaigns, email marketing, increasing roi, NMD, PCMA, PCMA Campaign
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