Television commercials, radio ads, and signs go up every day to persuade people to use your product. Why not use email and social media marketing? Email marketing requires time and knowledge to maintain, yet it could be a highly cost effective means of communication for your organization.
Here are a few tips to help you stick to the commitment, protect your investment, and receive the highest return possible.
• How do I get the most out of my newsletters? Email newsletters are a large investment for your business. Although they can be a monetarily affordable method of marketing, they often require substantial time and attention. Your newsletters require research, a carefully planned theme, professional writing, and keen attention to detail. Include the right language, features and content, and effective subject line to get the most out of your email newsletters.
• Type of content to include. Starting your newsletter is always the hardest part. Start by skipping the intro to your newsletter and diving straight into the content. Trying including your latest blog, company news, and schedules for upcoming events. Hyperlink these items to drive readers to the website for the full story. Engage and intrigue them with calls to action or special promotions. All of these things are components of success email newsletters.
• Types of Graphics. Emails that are rich in content are well received so stay away from emails that are too graphic intensive. Try a relatively basic boarder with your company’s logo, or limit the design to a detailed header. Too many graphics, images, and integrations often slow the loading of messages, and may compromise the life of smart phone batteries. Also keep in mind that many major cell phone providers do not provide unlimited data plans. The reader may be draining their data budget by opening emails that are too large.
• List of words to avoid. No one wants to be labeled as spam, and therefore it’s important to be careful with the verbiage used when writing. Avoid “spammy” words like the ones listed below. Even when some of these terms make it through spam filters, readers may still hit delete without viewing a message just by seeing “free” in the subject line. Write effective subject lines that get the point of your email across, and be sure to avoid one word subject lines. By taking time to avoid spam triggers, and creating well written content and subject lines, reminds your readers that you value their time by presenting quality work.
o Low price
• Don’t make requests. It’s hard to impress potential customers when you are asking them to give instead of receive. By sending promotional content, it is your job to send the value to the reader not the other way around. Make sure not to request anything from your readers in emails newsletters, and trust will build between you and your client.
• Don’t write in all caps. WELCOME! Was that too loud? Writing in all capitalized letters is interpreted as yelling to the reader or being overbearing. Remember to capitalize words appropriately, because spelling and grammar also indicates that the material was written by a seasoned professional who respects the time of their readers by providing carefully written content.
• Write in short simple sentences. Remember to keep your emails simple. Using overly complex language is a sure way to bore your audience and waste their time. Getting to the point, and quickly, adds value to your message and your presence. Once again, it’s all about letting the reader know that you value their time.
• Include a call to action. Use a call to action to wrap up your newsletters. Try prompting readers to visit your website, other blogs, or tune into a webinar with a simple exclamatory statement. These statements actually encourage the reader to continue investigating, and remind them of the additional resources and value that your organization provides.
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