Maybe we aren’t using the pop-up chat on Facebook as much. Or maybe we just aren’t getting as many “Friend Requests” as we were used to receiving. That doesn’t make Facebook obsolete or inactive. With 695 million users and counting, according to the eMarketing Social Media Network, signify continuous and exponential growth within this global online community.
Some activities on Facebook have decreased in popularity. Searching contacts is down 13 percent and messaging on Facebook has plummeted 14 percent since 2009. This may seem like a threat to the social networking heavy weight, yet there are still areas that are open for growth and development. Even the world dominator, Facebook, has made room for improvements.
The network has made some surprising gains over the past few months. Media sharing seems to be the next great venture for Facebook as 51.5 million unique users watched videos on the network in July 2011. Facebook also happens to be the largest photo site in America.
So what could millions of real estate professionals from around the globe take away from this? Here are four tips for Facebook.
1. Millions and Millions of pictures. Facebook has been declared the largest photo sharing site in the US and is making a huge impact on the international playing field as well. Take advantage of this by posting photos of your listings on your Facebook Fan Page. Possible leads surf the web in search of their dream and the perfect agent. Place the bait on your Facebook photos, and you could reel in your next big fish.
2. Videos gone Viral. Okay, so your latest listing may not include energetic animated characters that dance and sing, yet the perfect video could make your next client sing a sweet aria. Post walk through videos of homes and other properties that you are representing on your Facebook page. Facebook is one of the largest video hosting web sites on the planet; millions of eyes view it daily, including those of your next closed transaction.
3. Like or comment on videos and photos of colleagues. It may not be your listing that is for sale, but showing a little enthusiasm toward a colleague’s is important. A supportive demeanor builds respect in your community, and gives a great impression to potential leads. It’s the foundation for the trust that builds the relationships that lead to transactions.
4. Make a killer first impression. Your profile on Facebook is the ideal place to list your certifications, accomplishments, announcements, and last but not least, that stunning headshot. Your Facebook page is your first impression in the virtual world, so make sure it’s a good one! With Facebook as the largest photo web site in the United States, your photo could end up anywhere!
Facebook is a great tool for real estate professionals. It provides the who, what, where, and why to create great impressions, nurture relationships, and close sales.
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