One of the biggest struggles for businesses using social media is putting out good, interesting information with which their audience will engage. Getting the ball rolling when it comes to an online presence can take some time, but with the right tools and know-how, you can turn that slow-moving ball into an avalanche of information and followers.
There are four tenants of social media that cover your bases as far as how you should approach your platforms and guide what you’re posting. We can save the nitty-gritty of formatting your posts for optimum readership and attraction for another day, this will get you started on what your mindset should be when looking at your social media.
When starting out, you want to keep your social media…
Include links in your text to help make your social media platform more interactive. Facebook and Twitter offer great paths to get a link broadcasted quickly to a large audience, but for a website or a blog its best to include it as part of the message. Insert links using key words and subjects in the text like locations, businesses, people and other stories relating to the topics. This will also help you drive traffic to other areas of your online presence.
Break up your text with images and headlines so that someone could just as easily skim over your page and be able to get the basic message you are trying to convey. It is really, really boring to read a solid page of text with nothing to spice it up, and rarely anyone actually does it. Bring character and life to your pages by using images to do your talking for you, putting key elements of your message in headlines and even try using color to accent certain keywords.
Respond to people who comment on your social media platforms. Comment back to comments people leave on your blog, reply to followers who tweet you and give users who are visiting your website options to interact with you. This can be a simple as including an RSS or Twitter feed, having a Facebook “Like” button or creating forums for people to hold conversations and participate in the community you are developing.
There is no point in having a presence online if no one knows you are even there. With blogs and websites you can increase you SEO (search engine optimization) through tags, key words and having external links throughout your pages. With Twitter you can use hashtags and with Facebook you can use links and sharing to expand your web presence.
If you keep these elements in mind when you are developing your online media, you will only benefit from using them. These practices will keep you interactive and involved with your audience, and they will enjoy engaging with you online. All of this can only lead to you building your online community and becoming a strong social media presence.
eMerge provides the tools that professionals need to keep their content linkable, scanable, sociable, and searchable. To find out more about how you can benefit from this and more, sign up for a free demo Here.
Remember, eMerge will work to get you everywhere, all the time.