Google has a supreme advantage over the rest of the competition: a brand presence that is synonymous with the worldwide web. Think about it, Google claims over 70% of the market share when it comes to organic searches, offers countless products such as Gmail and Blogger, and has become a colloquialism in-and-of-itself (Google – v. to use the Google search engine to research a topic online). What else could Google do to take over the cyber world? It’s simple. Create their own social network.
Google+ is Google’s latest addition, a social network that connects people, and a platform that is fully integrated into the web. Users can log-on to Google+ directly from the Google Home Page, and for all of Google Chrome Web Browser users, it can be accessed from your browser at all times.
Once users are logged into their accounts, Google+ can keep up with their searches, and their friends’ searches. This happens with the magic of the +1”button integrated by Google. Many organizations have this button featured on their websites similar to Like buttons, Twitter icons, and Comment boxes. The key advantage that businesses should note would be the results of an organic search which is always integrated with Google+ accounts. Websites or items that anyone in your circle recommends with the +1 will display in the top of your search results with the icon beside it. This creation has finally linked the gap between social sharing and search engine optimization. Now business owners can get the return on investment they were searching for with social media.
Where’s the Value?
Google+, much like other networks, has the advantage of only cost time not money. Improving your SEO and organic search results, connecting with people and creating business pages with one social network is immensely valuable to any organization. More businesses need to take advantage of Google+. Remember the more who join and utilize the platform, the more effective it will be. Spread the word!
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