A Little Background on the Professional Networking Giant
LinkedIn as a Business
LinkedIn began in 2002 in the living room of co-founder Reid Hoffman. The, however, debuted officially on May 5, 2003 and gained 4,500 followers within the first month. Since then, LinkedIn has blossomed into an essential business tool offering hiring solutions, marketing solutions and premium subscriptions. LinkedIn is also publicly traded
LinkedIn as a Product
LinkedIn is the world’s largest professional networking site boasting 135 million users in over 200 territories. You can create “connections” on this site, much like the physical world of networking. Post your resume and promote your business all from one place.
LinkedIn also provides solutions to help your organization grow.
Hiring Solutions- LinkedIn’s hiring solutions allows business to post job openings and appeal to targeted demographics. These typical features of any job matching site are transformed with the power of the social network. Users can directly interact with your job posts by sharing, making comments, and integrating with other social networks such as Facebook and Twitter. With this, your company can find the most brilliant talent by reaching beyond the span of your own professional network.
Marketing Solutions – LinkedIn offers marketing solutions on the site featuring company pages that include an overview tab, products and services tab, and analytics tab. The company pages on this network feature a “Facebook-esque” interface where businesses can actively engage with clients and other users. The overview and products and services tabs provide a general overview of the you business and descriptions about the products or services that you offer. The analytics feature sets LinkedIn apart from a marketing perspective in the world of social media. Although Facebook also offers analytics, LinkedIn takes your data to the extent of comparing you to your competitors. Not only could you use this data to figure out who is visiting your page, you can use it to improve your page based upon the performance of your competitors and the demographics of your audience.
Premium Subscriptions – Premium Subscriptions on this network encompass the basic functionality of LinkedIn with enhanced access to finding other professionals in order to build your network.
What’s in it for you?
The features mentioned above directly produce benefits like marketing your business and hiring the best talent for your company. At the very least, you have the ability to create an enormous network of business professionals from various industries and positions for free. You’re next connection could become a future business partner or client.
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