Archive for July, 2010

9 Tips for Building Your Email List
Posted by Bondilyn Jolly on July 19th, 2010

How do you build an email list for your e-marketing?  Following are some tried and true steps for building an effective email list full of people who want to hear from you!

100 words to NOT use in email subject lines
Posted by Bondilyn Jolly on July 14th, 2010

The following list was compiled by Marketing Sherpa of the top 100 words you should avoid in email subjects, as presented by Tony Loxton on Digital Dialogue.  Thank you Tony!
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all words that relate to sex or pornography
all words that relate to cures or medication
amazing
anything that looks like you’re YELLING
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6 Best Practices for Writing Spam-Free E-blasts
Posted by Bondilyn Jolly on July 13th, 2010

Even when users subscribe to your email lists, they are constantly bombarded with spam and viruses that make them hesitant to open any email that doesn’t look interesting or with a receipt they don’t recognize.  In order to get your users to open and interact with your e-blasts, follow these best practices for writing effective, [...]

NMD and eMerge™ awarded ASAE contract
Posted by Bondilyn Jolly on July 12th, 2010

NMD and Team eMerge™ are pleased to be awarded the ASAE e-marketing contract that will serve as a 30-day lead-in to ASAE & The Center’s Annual Meeting in Los Angeles, August 21 – 24, 2010.  The focus of the campaign will be to assist in establishing a unique visual tone to the upcoming event and [...]

Are you paying attention?
Posted by Bondilyn Jolly on July 1st, 2010

Not every company can afford a Chief Cultural Officer…..but that doesn’t mean that you shouldn’t pay attention to cultural trends relevant to your business.  Not every purchase is based on rational, calculated decisions by the end-user…..many times they are directly tied to meanings and rules that the product symbolizes in our minds and culture.
Businesses need [...]

6 tips for quality social media communication
Posted by Bondilyn Jolly on July 1st, 2010

Honestly, users don’t care what you had for lunch today, or that your cat is shedding, or your kids are teething.  Save these types of messages for your personal Facebook page and / or telephone conversations with your mother.  When it comes to communicating your business through social media I recommend you observe the following [...]