As social media consumers slowly make the transition to heavily visual media, will your business be prepared to adapt to the change? Many organizations are using Pinterest, but more are still skeptical about the platform’s ability to help reach the bottom line. This blog will give you some quick tips and strategies that any business can use to take advantage of the opportunities offered by this social media contender.

Tags: business, consumer, direct marketing, Indirect marketing, Integrated marketing, marketing, media, online, pin, pinning, pinterest, Pinterest 101, Social
Posted in Business Skills Blog |

77% of online consumers prefer email promotions & offers over any other marketing channel. Keep your audience in mind as you create your next email. Let eMerge walk you through the process: Subject lines, template, content, graphics and contacts. Learn the best practices of email marketing with eMerge. www.easyemerge.com

Tags: 77%, audience, consumer, contacts, content, email, email marketing, graphics, Infographic, marketing, offers, online marketing, promotions, social media, subject lines, templates
Posted in Business Skills Blog, Interactive Marketing Blog, eMerge Experience |

Disasters, whether natural or man-made, are nothing new. What is new is how people are responding and communicating before, during and after a crisis. Over the past few years social media has become more prevalent as a channel for news, agencies, governments and organizations to disseminate alerts, updates and critical information. See just how we react to disasters now in the new age of social media.

Tags: 9/11, alert, alerts, audience, BP, communication, crises, crisis, deepwater horizon, disaster, disasters, earthquake, Haiti, indonesia, japan, Louisiana, media, oil spill, public, publics, september 11th, Social, social media, tsunami, united states, update, updates
Posted in Business Skills Blog |

We just compiled our second quarter numbers in and we are excited to announce that eMerge continues to provide above-industry results to all of our “Total Market Dominator” accounts. What does this mean for our real estate professionals? Read on to find out…

Tags: channels, click through rate, CTR, marketing, open rate, Real Estate, social media, TMD, Total Market Dominator
Posted in Business Skills Blog, Company News, Interactive Marketing Blog |

The challenge with today’s market is that people are looking for a more personal, interactive experience with their real estate professional. It can be difficult to maintain a healthy, engaging relationship with clients consistently without the help of an experienced team to back you up.

Tags: business, CEO, industry, inman news, margaret kelly, marketing, RE/MAX, Real Estate, Relationships, service, social media, technology
Posted in Business Skills Blog, Real Estate |

Margaret Kelly, CEO of RE/MAX will be giving a keynote talk as well as leading a broker session during the Real Estate Connect San Francisco conference this August. She outlines the importance of adapting to the rapid pace of the uncertain climate that is the real estate industry today, as well as explore with her audience where the real value lies for real estate professionals. The neat part is, these are things that eMerge offers and supports real estate professionals with every day! Enjoy this article from Inman News where Kelly outlines her key points.

Tags: agent, Branding Your E-Marketing, broker, inman, inman news, margaret kelly, Professional, Real Estate, Relationships, social media, technology
Posted in Business Skills Blog, Real Estate |

It’s important to know what your audience is looking for. Once you understand your followers and their preferences, you can focus on improving your content and keep them connected to you.

Tags: audience, custom, insights, market, quick, reach, reaching, reporting, simple, social media, target
Posted in Business Skills Blog, Interactive Marketing Blog, eMerge Experience |

We live in a world of high tech gadgets. No doubt. The iPad, Netbook, SmartPhone and the latest version of the Mac or PC has every consumer believing they have achieved technological bliss. People can now create documents via voice command, speed text, instantly post, or tweet extreme from any of these devices. But, can they do it with the exact precision to garner the most return on investment without any formalized training? And, there we have it, the answer is no, they cannot.

Tags: get social, kiisa, kiisa corporation, social media
Posted in Business Skills Blog |

Surveys and forms can do wonders for your business. They help to collect data directly from the source to improve the products and services of your company. Getting customer feedback takes the guess-work out of optimizing your product to a target audience. Check out the differences between surveys and forms and begin to implement them into your organization to gain valuable information.

Tags: business, customer feedback, Demographics, Facebook, forms, Infromation, Landing Pages, SEO, social media, surveys, Targeting
Posted in Business Skills Blog, Interactive Marketing Blog |

Whether this is a brand new client or a customer with an unpleasant experience, taking the steps to interact with your audience is extremely important to the health of your organization. Try implementing these three tips and see why customer loyalty begins with a great customer experience.

Tags: customer experience, Facebook, loyalty, Social Meida, Team Work, Twitter, word of mouth
Posted in Business Skills Blog, Interactive Marketing Blog |